About CraftLink

Our Mission

CraftLink exists to give independent craft breweries and small wineries a direct channel to reach licensed buyers — distributors, retailers, bars, restaurants, and hotels — without the friction and fees of traditional intermediaries.

We believe exceptional craft beverages deserve exceptional reach. By handling the complexity of B2B ordering, compliance documentation, and logistics coordination, we free producers to focus on what they do best: crafting outstanding beers and wines.

How It Works

For Buyers

1. Register your business and verify your resale licence
2. Browse our curated catalogue by category, producer, or style
3. Add products to your cart and place orders directly with producers
4. Receive your order with full traceability and compliance documentation

For Producers

1. List your products with tasting notes, lot numbers, and pricing
2. Receive order notifications when buyers commit to a purchase
3. Fulfil directly to licensed buyers with your labelling and compliance docs
4. Build lasting relationships with venues across Europe

Why CraftLink

Compliance First

Business licence and resale permit verification for every buyer. Full audit trail on every transaction.

Quality Curated

Every producer on our platform is vetted. Every product carries lot and batch traceability.

Direct & Fast

Orders go straight to the producer. No warehousing delays. Default SLA: shipped within 2 business days.